Chief Executive Officer of Media Excel, Akwasi Ernest
Chief Executive Officer of Media Excel, Kwasi Ernest has attributed the low
levels of celebrity endorsement in this campaign period for the
National Democratic Congress (NDC) to lack of funds.
According to him, the financial standing of the party is so low and that
is why they are not using celebrities for their 2020 campaign unlike they did in 2016.
The flagbearer of the party, former President Mahama recently
explained that the NDC has refused to use celebrities for their
2020 campaign because, their involvement in political activity
affects their careers negatively.
Reacting to this statement, Akwasi Ernest said, “NDC’s
financial standing is low and that is why
ex-President Mahama is running away from celebrity endorsements”.
Speaking to Happy 98.9 FM’s DJ Advicer, who sat in for
Doctar Cann on Showbiz Xtra, the music pundit said,
“They do not have the spending capital to hire musicians to record music for them”.
Taking Ghanaians down memory lane, the music producer noted,
“We were in this country and saw Shatta Wale performing
for the NDC and Mahama at the stadium.
We heard rumours of the huge sums involved. We had girls of Mahama and so on”.
He furthered that in 2016, ex-President Mahama had
loads of support from celebrities during the campaign period.
“So why is he making this statement now?”
“Why is he saying now that their careers will be destroyed when they’re used for endorsement?”